Business

What is Multidomestic Strategy A multidomestic strategy is a strategy by which a company operates as stand-alone business units in multiple countries, allowing …

What is the Theory T and Theory T+ Theory T and Theory T+ are complementary theories of Geert Hofstede since Theory X and Theory Y (by Douglas McGregor) are not…

What is Transnational Strategy The transnational strategy is a strategy that centralizes business functions in the best location for that function to achieve co…

What is International Strategy The international strategy refers to a strategy that the company tries to create value by transferring core competencies to expan…

What is Global Strategy The global strategy is a strategy that views the world as a single market. A company using global strategy centralized decision making a…

What is Multinational Strategy The multinational strategy is a strategy by which a company operates as stand-alone business units in multiple countries to optim…

What is Product Market Matrix The product market matrix is a strategic planning tool for determining where the company can be grown in the future. The product-m…

What is Product Adoption in Marketing Product adoption is the process by which consumers accept the new products and purchase it. Once a consumer buy and use a …

Key Points Cash cow is represent a product or business unit that has a high relative market share in a low growth market. The cash cow is one of four categories…

What is BCG Matrix? The BCG matrix is a portfolio management framework that determines how each product and business unit within a group is performing. The BCG …

SERVQUAL is a model to improve Service Quality to make customer satisfaction. SERVQUAL include reliability assurance tangible empathy responsiveness.

What is Theory X and Theory Y Theory X and Theory Y are management theories about two different types of manager style, and motivation in the organization that …