Business

What is the Assets to Equity Ratio Assets to equity ratio is a financial ratio that measures the company’s assets financed by the investors’ equity. The value o…

What are Switching Costs Switching costs are costs that occur when the customer change from one product or service to an alternative choice. The switching costs…

What is Prosumer Prosumer is a professional consumer refers to a customer who has very knowledgeable about the product they purchase. The prosumer is also descr…

What is ADL Matrix ADL matrix is a portfolio management tool to help the organization determine the right strategy for a business unit through the current marke…

What is Pain Point Pain points are any problems that inconvenience or annoy the customer, pain points may be a persistent or recurring problem that the customer…

What is Dog in the BCG Matrix Dogs in the BCG matrix represent the business unit (or a product) that has a low relative market share in a slow-growth market. Do…

What is Business Level Strategy Business level strategy defines how each business unit in the organization competes in a market or industry. In the business lev…

What is Horizontal Integration Horizontal integration strategy is a corporate strategy that the company expands by acquiring, merging, or take-over a similar bu…

What is Porter’s Generic Strategies Porter’s generic strategies are used to determine the competitive advantage of each business unit to compete with other riva…

What is Retrenchment Strategy Retrenchment strategy is the corporate level strategy that focused on stable the company’s financial position by desertion unprofi…

What is the Question Mark The question mark in the BCG matrix represents a product or business unit that has a low market share operating in the high market gro…

What is Expansion Strategy Expansion strategy is a corporate level strategy that centered on expanding the business unit to widen the scope in different ways. T…