Marketing

What is Prosumer Prosumer is a professional consumer refers to a customer who has very knowledgeable about the product they purchase. The prosumer is also descr…

What is Pain Point Pain points are any problems that inconvenience or annoy the customer, pain points may be a persistent or recurring problem that the customer…

What is Product Adoption in Marketing Product adoption is the process by which consumers accept the new products and purchase it. Once a consumer buy and use a …

SERVQUAL is a model to improve Service Quality to make customer satisfaction. SERVQUAL include reliability assurance tangible empathy responsiveness.

What is Decoy Pricing Decoy Pricing is a pricing strategy that is meant to boost sales of high profit products by creating another version of that product with …