What is Below the Fold?
Below the fold mean the content on a webpage (or any other media in some context) that is not immediately visible when the page is loaded and requires the user to scroll down to see it.
Content that is placed below the fold is generally considered to be of lesser importance than Above the Fold content, as users will only see it if they choose to scroll down the page.
The term “Below the Fold” originated from the print newspaper industry, where “above the fold” referred to the top half of the front page of a newspaper, which was the most visible part of the paper when it was folded in half.
In the context of web design, “below the fold” refers to the part of a webpage that is not visible without scrolling down. This includes content such as text, images, videos, and calls-to-action that are located lower on the page.
It’s important for marketers or web designers to consider what content they place below the fold, as it may not be seen by all users if it requires too much scrolling.
How to Deal with Below-the-Fold Content?
Content that is placed below the fold is generally considered to be of lesser importance, as users will only see it if they choose to scroll down the page. However, the content that appears below the fold is still an important part of a webpage, as it can provide valuable information to the user and contribute to the overall user experience.
To deal with Below-the-Fold content, these are some tips on designing good content for below-the-fold and improving its visibility:
- Prioritize Content: Prioritize the most important content below the fold, such as the most crucial information or calls-to-action, to ensure it’s still visible to users who may not scroll all the way down.
- Use Visual Cues: Use visual cues such as arrows, images or text to encourage users to scroll down and view more content.
- Consider Layout: Consider the layout of the page to ensure that content below the fold is easy to navigate and visually appealing, making it more likely that users will scroll down.
- Optimize for Mobile: Ensure that content below the fold is optimized for mobile devices and that users can easily navigate the page on smaller screens.
- Avoid Clutter: Avoid cluttering the page with too much content or too many calls-to-action, which can overwhelm users and make it less likely they will scroll down.
You can follow these tips, you can design effective content for below-the-fold and improve its visibility, ensuring that your webpage is engaging and effective at converting users.
